The Investment Agency "Invest Moldova" launches the week dedicated to the country brand "Tree of Life"!
This week you will find out detailed information about the elements of the country brand, their significance, but also how local entrepreneurs use these symbols to promote our country and their business.
Designed in 2014, "Tree of Life" initially represented the Republic of Moldova tourism industry's brand, so that, later, got a national connotation, becoming in 2018 a Country Brand.
The image creation of the Country Brand “Tree of Life” aimed to align the content of the investment offer with the graphic image, comprising all the sectors of the national economy, identified by the National Strategy for Attracting Investments and Export Promotion as strategic ones . Thus, the "Tree of Life" was completed and stylized with the symbols and messages of the industries to be promoted, ensuring the continuity of previous promotion efforts.
In 2018, the Tree of Life was supplemented with several graphic elements, merging traditional symbols with modern ones, outlining, besides tourism and winemaking sectors, 5 other strategic areas: light industry, information technologies, automotive and electronics, infrastructure and energy .
Today, the country brand is appreciated both by entrepreneurs who understand its importance for the consistency of promoting the image of our country, but also their business, as well as by partners and potential partners abroad.
Stay with us this week and find out more about the fruits on the branches of the Tree of Life.
For more details,follow the web page dedicated to the country brand - www.pomulvietii.md