Participation in the Export Missions organized by Invest Moldova Agency has become an essential catalyst for Natur Bravo’s international development. With a modern production facility in the town of Cupcini and a diversified range of processed products, the company has successfully established itself on the Romanian and Ukrainian markets, demonstrating that local producers can become competitive commercial partners through quality and authenticity. Currently, vegetable juices and canned products are in high demand abroad, underscoring the growing presence of Moldovan products on foreign consumers' tables.
FIE Natur Bravo JSC is a leading company in the fruit and vegetable processing industry and one of the largest exporters in the Republic of Moldova. Founded in 2002, the company focuses on processing fruits and vegetables and producing canned goods. Today, the company operates several successful brands, recognized for the quality and diversity of their products, catering to both children and adults.
“In 2020, we launched a new product line on the local market, including fruit juices, natural nectars, canned peas and corn, marinated vegetables, tomato paste, and vegetable-based appetizers. Gradually, we also secured distribution for these products in the Ukrainian market. Our brands, such as Natur Bravo, Delicios, and Frutovit, are recognized not only in Moldova but also beyond the country’s borders. Product quality is continuously monitored under strict laboratory conditions, including by specialists from authorized regulatory institutions,” said Doina Neaga, Deputy Director of the company.
In addition to Ukraine, the company has directed its development strategy toward the Romanian market. The opportunity that facilitated this critical step was participation in the Export Missions program, supported by Invest Moldova Agency. Over two years, the company participated in business exhibitions in Bucharest and established commercial partnerships with well-known retail chains in Romania.
“Thanks to our participation in the events organized by Invest Moldova Agency, Natur Bravo signed several contracts with some of the most well-known companies in Romania, including Berezka, Scandia Food, and Râureni. What sets us apart from our competitors is the quality of our products. We do not use preservatives, colorants, or other artificial additives. At the same time, as a result of these export missions and our reputation as an honest and reliable producer, we are currently in negotiations with other companies interested in introducing our brand to the Romanian market,” notes Doina Neaga.
Export Missions facilitate international market access.
Invest Moldova Agency supports initiatives by local producers seeking to promote their products on European Union markets and worldwide. Export Missions provide economic operators with the opportunity to understand the requirements of international markets better and deliver what is in demand: authentic taste, product diversity, and certified quality.
“Our goal for the coming years is to increase our visibility on the EU market significantly and to expand export volumes across our entire product range,” added Doina Neaga.
The company processes approximately 75,000–100,000 tonnes of fruits and vegetables annually and produces over 20,000 tonnes of canned products. In 2024, export volumes exceeded 5 million units, with the most in-demand products including canned peas, canned sweet corn, marinated cucumbers, natural juices and nectars, and children's juices.
The Republic of Moldova is a major exporter of agricultural and food products, which account for over 40% of total goods exports. As a result, the country has developed a portfolio of more than 100 foreign markets where consumers can purchase vegetables, fruits, juices, and canned products distinguished by authentic taste and high quality. Romania, Poland, the Russian Federation, Germany, and Belarus are among the countries with the highest volumes of “Made in Moldova” products.
Export Missions Program is developed and implemented by Invest Moldova Agency with the aim of promoting local products and businesses with potential for expansion in international markets. The events facilitate B2B meetings designed to establish new commercial partnerships and support business growth.
To date, more than 220 local companies from various sectors have participated in this program.
Access the list of Export Missions on the invest.gov.md website and follow the updates to take part in a new B2B mission with potential international partners.
* This material is part of the campaign “From Moldova. To the Whole World” — an initiative of Invest Moldova Agency dedicated to promoting local producers on international markets.