The investment agency "Invest Moldova", the institution which aims to promote local tourism, launched the second edition of the study on the local tourist offer perception 2021. The research was conducted by Magenta Consulting within the national campaign #NeamPornit, designed to promote and provide support to domestic tourism, ensuring visitors’ flow increase to local tourist attractions.

The study is an important document for the economic organizations in the field of tourism. It reflects both the positive trends in the activity they will carry out, but also the changes that the client wants. According to the specialists of the Investment Agency "Invest Moldova", the research is a good tool for adapting domestic tourism services to the challenges of today's economy, which was hardly hit by the Covid-19 pandemic. According to statistical data, between January and September 2021, the country's travel agencies attended 264 thousand tourists, of whom 60 thousand are citizens of the Republic of Moldova.

The study conducted by Magenta Consulting shows that 67% of Moldovans prefer to visit Moldova’s cities and monasteries. 59 %  choose nature walks and 51% prefer boat trips on the River Dniester. 44 % favor excursions to wineries and wine cellars, and 46% prefer boarding houses.

Another section of the research shows that 70 percent of respondents consider that 1000 lei per day is an acceptable amount to be spent on a vacation in Moldova. However the survey participants consider that tourism entrepreneurs should revise prices for certain services, and to promote their attractions in a more active way.

The study was conducted on a sample of 1,084 people aged 22-25 years. The research  aimed to scan the tourism field and to provide tourism agencies a helpful tool to help them meet the needs of the local tourist. Besides all this, the study reprezents a guide to stimulate the policies of the national tourism development authorities.

More details about the study’s launch event can be found here - launch event

Find out the study and its result here.