"Moldova: A place to find yourself" - is the slogan of the country promotion campaign, dedicated to redefining the position of the Republic of Moldova on the global tourist map, launched by the Investment Agency of the Republic of Moldova, together with the campaign partners.
The organizers aim to revive the international interest in the country's tourism potential, through a new conceptual and artistic expression. On this occasion, the other day a suggestive video with the participation of local artists Dara, Pasha Parfenii and the band Cosmos în Buzunar was broadcasted. The concept and implementation plans of the campaign, as well as the details behind the scenes of the spot were presented on Thursday, March 25, in an online event organized by the Investment Agency of Moldova.
Rodica Verbeniuc, General Manager, Investment Agency: “The year 2021 is already clearly outlining its strategy in the field, the countries re-compete for post-pandemic tourist destinations (we follow the examples of Turkey, Egypt, Ukraine, Greece) and we want the Republic Moldova to keep up with global trends, conquering from today and now its relevance as a tourist destination through a new image and promise. The promotion campaign is launched with a new message, of repositioning the Republic of Moldova as a tourist destination on the global map, and the presented video is a first step in the multidimensional abroad communication strategy, aiming to keep us on the tourist radar during the post pandemic transition. The slogan - "Moldova: A place to find yourself" replaces the previous urge to discover the roads of life, "Discover the routes of life" and is an honest promise, inspired by the real tourist offer of our country.
According to the the Investment Agency’s promotion plan , the year 2020 outlined the relaunching domestic tourism, marked by the national campaign #NeamPornit # Protejati. For 2021 the Agency launches an external promotion campaign, encouraging foreign tourists to visit the Republic Moldova "when it's all over", as said in the lyrics of the invitation spot’s cover made by our artists "Wake me up" by Avicii.
Eugen Boico, General Manager, Creative Agency “Publicis”: “The big dilemma and the big question was what slogans could position us on the world tourist map. Obviously, we have competition, but no matter how strong the competition is, we have to voice up our history. We all live the same experience forcing us to change and to rebuild our personalities. Each of us thinks of only one thing: we are completely lost. Tourists from other countries share our fears too and of course, once we get out of the pandemic situation, we will all seek to find ourselves. "
The "Moldova: A place to find yourself" campaign will illustrate the unexplored potential we have, expressed through nature and music symbiosis, gastronomy and wine, adventure and other authentic experiences, that will stimulate anyone to find or reinvent theselves. The video material will be promoted in the next two months in the online environment in Ukraine, Romania and Germany.
Viorel Barbănouă: partner, PRofile Agency: “We will focus on several countries. From the tourism reports, the report of the Investment Agency and the World Bank, we see that the rankings of the countries whose citizens come to the Republic of Moldova have changed a bit. It is about our neighbors, Romania and Ukraine, respectively the campaign will be extended primarily in these two countries. We don't tell people, "Come and travel now!" In the current conditions, we rely on everyone's responsibility, and when the trips will be safe - "You have a place to come, you have something to experience!" and we will try to keep these messages throughout the campaign ”.
Like the graphic painting on the Telecentru bridge, the idea to make a video was born from a civic initiative, through which 4 local artists wanted to join their talents to promote the Republic of Moldova as a tourist destination through a pesonal interpretation. .
The Investment Agency embraced the idea of the artists, offering technical assistance by correlating the video product to the content of the local tourist offer and financially supporting the production. The video was made in the north of the country by an artistic team of nine members and lasted three days of filming.
Rodica Verbeniuc, General Manager, Investment Agency: “The production budget is 217,000 lei, without VAT, a modest one compared to the high level of interpretation, realization quality and resonance it is going to generate. Thus, I appeal to all development partners, the associative environment and private companies, urging them to join us and financially support the multidimensional and efficient international campaign which will promote ourselves in various markets of the world ”.
At the end of the event, the initiators of the campaign came with an urge to those who want to get involved in adapting the slogan "Moldova: A place to find yourself". Thus, anyone can come up with suggestions for translating the slogan into Romanian and Russian. The ideas can be submitted until April 1, on the Facebook campaign page, and the most appropriate interpretation will be used in the versions adapted for the Romanian and CIS countries.
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The external campaign "Moldova: A place to find yourself" is carried out by the Investment Agency, a development partner of the tourism sector, which promotes Moldova as a destination with authentic and unexplored experiences. For more information, follow the Facebook page "Moldova: A place to find yourself" and the website https://invest.gov.md/
Watch the video spot here - https://youtu.be/TiJ_aJhDT4s?list=RDTiJ_aJhDT4s