# NeamPornit campaign: thousands of travelers, hundreds of places and dozens of attractions relaunched in the Republic of Moldova16 Octombrie, 2020
# NeamPornit campaign: thousands of travelers, hundreds of places and dozens of attractions relaunched in the Republic of Moldova
Moldova Investment Agency (IA) concludes the marathon with awards, and ends up the first stage of the national tourism relaunch campaign # NeamPornit, counting thousands of local tourists, hundreds of discovered places marked on a digital map, and also tourist attractions, relaunched during the pandemic.
In order to promote and support the gradual relaunch of domestic tourism by complying with the necessary security measures against COVID-19, the national campaign #NeamPornit was initiated in April by the Investment Agency. Through its mandate, IA creates platforms and tools to support domestic tourism, promoting authentic tourist experiences: adventure, gastronomic, wine, beekeeping, crafts, etc.
Rodica Verbeniuc, General Director, Investment Agency: “During the campaign we promoted over 200 attractions on social networks, we registered over 13 thousand followers of the #NeamPornit page and we included over 600 tourist places on the most comprehensive tourist map available at the moment. Also, thousands of marathoners shared their own tourist experiences with the hashtags #neampornit #protected and over 2,000 interviewees responded in a survey dedicated to local tourism. Thus, we turned the crisis into an opportunity to develop the sector and capitalize on it internationally, after the borders’ opening. "
The Moldova Competitiveness Project, funded by USAID, Sweden and UK aid, supported over 100 enterprises during the pandemic crisis: agro-pensions, wineries, rural pensions, travel agencies, etc.
Diana Lazăr, Deputy Director, Moldova Competitiveness Project: “The initiative to travel through Moldova has become more pleasant for Moldovans, which also contributes to the economic development of the industry. Following some surveys, we were pleased to find that 20 of the 33 pensions registered in the Hospitality Plus program announced a turnover recovery of 70% for the similar period in 2019. Moreover, there are 10 new guesthouses that have opened their doors in the midst of the pandemic, which shows that the tourism industry will recover. "
The #NeamPornit campaign started with the study of Magenta Consulting on tourists perception assessment about the Republic of Moldova as a tourist destination. Its results determined the entrepreneurs to adapt their tourist offers and to generate new products.
At the same time, during the campaign, the only map of local tourist destinations was created, accessible both in Russian and Romanian - neampornit.map.md
Ludmila Slav, product manager, "Simpals": "Thanks to the #Neampornit campaign, we discovered many attractions people did not know until now, so we are glad that the map.md map helps users find unexplored routes. During the summer, the number of requests to use the map increased by over 30%, including due to the #Neampornit category, which we promoted and continue to update on the site. ”
One of the initiatives of the campaign was the #NeamPornit # Protected Marathon, which was joined by several well known companies. They offered prizes to the most active marathoners, who promoted responsible travel by their own example.
Ana Groza, marathon runner: “I visited over 100 places, but I think they are only 10% of all the existing attractions. That's why I hope we have good weather, in order to be able to visit as many as possible. Protecting ourselves was not a problem, the mask was mandatory, and if we had to wait 10-15 minutes at a museum or a winery, we did it, aware that health comes first. "
In the top of the most visited attractions mentioned on social networks are: Water lilies Lake and Bardar ZooClub; " Lower Prutul " reservation;The Old Orhei; Ţâpova; Duruitoarea Gorge; Hanganu's Inn; Gagauz Sofrasi, Frumoasa Monastery and Stânca-Costești Lake.
Diana Rotaru, Bardar ZooClub Administrator: “At the beginning of the pandemic I panicked. I thought we wouldn't have visitors this year. But later, during the summer, I noticed that there was more than last year. On weekends, we even reached 1,000 visitors a day and allowed them to enter one by one, to keep their distance. Unlike other seasons, families came during the week, and at one point we even hired to cope with the flow of visitors. " The visual identity of the campaign was based on the graphic identity of the country’s brand " Life Tree", managed by the Investment Agency, and developed by the Creative Agency "Publicis". It has also made a significant contribution to the conceptualisation of the campaign and its initiatives.